Activating AI Behaviors Across SAP's Global Sales Teams
A frontline AI activation program embedding cloud and AI evangelism behaviors into the daily workflow of SAP sales teams worldwide.
SAP deployed the tools. The behaviors hadn't followed.
Deployment without adoption
SAP had invested significantly in AI tools and cloud platform capabilities. The challenge was that sales teams weren't consistently evangelizing or using these tools in their daily client conversations and workflows.
Knowledge without behavior
Sales leaders understood the AI and cloud value proposition intellectually. But translating that understanding into consistent, observable sales behaviors, in every client conversation, every day, required more than training.
No adoption visibility
Leadership had no real-time signal showing which AI and cloud behaviors were being adopted, by whom, and where coaching energy was most needed.
How Kyper Made It Stick
Behavioral science applied to AI adoption, in the flow of sales work. SAP's AI and cloud priorities became daily sales behaviors instead of a launch campaign.
Define
Mapped SAP's AI and cloud evangelism priorities into specific, observable sales behaviors, the exact conversations, habits, and actions that define a high-performing AI-fluent sales professional.
Activate
Deployed Kyper Shift to sales teams globally, 5 to 10 minutes a day including bite-size lessons, on-the-job actions, peer learning, and an AI execution coach, embedded in the daily flow of sales work.
Measure
Kyper Dashboard tracked AI behavior adoption, activation, and behavior shift in real time, giving sales leadership visibility into which teams were activating and where reinforcement was needed.
Built on Kyper Shift, Kyper Dashboard, and the AI Execution Coach
Six weeks with global sales teams. Behavior domains: AI tool adoption, cloud evangelism, and client conversation habits.
AI behaviors embedded in the daily flow of global sales work.
Before. AI tools deployed but underutilized, sales evangelism inconsistent, no visibility into adoption.
After. Daily AI habits embedded in sales workflows, consistent client conversation behaviors measurably improved, real-time adoption tracking across all regions.
88% activation. Sales teams stayed engaged with their daily AI and cloud behaviors across the full program.
Global reach. The program ran across sales teams in every region and time zone.
SAP needed more than awareness of their AI tools, they needed behavioral adoption. 1st90 designed a reinforcement program that embedded AI evangelism behaviors into the daily habits of global sales teams, using micro-learning, peer learning, and an AI execution coach, making AI activation measurable for the first time.
Voice of the Participants
I really liked the STAR Framework and applied it when preparing a customer presentation this week. The result was a clear, well-structured storyline that the customer found convincing, and they were happy with the offer.
Yes, this made a big impact on my daily routine. Writing down notes and setting reminders each week helped execute tasks very well.
Instead of simply addressing boring or critical requests to team members, I now think more about the currency I can catch them with. This has saved me time, and the delivery of tasks has become quicker and more accurate.
See what your transformation looks like in behavior data
Book a demo and see how 1st90 turns strategy into measurable behavior change for your frontline.
