We built 1st90 because strategy deserves better execution.
Behavior change is the last mile of every transformation. We make it measurable.
Good strategy rarely dies on a single decision — it erodes in the distance between the boardroom and the frontline.
Companies set strategy with real conviction. Then it erodes as it moves toward the people who actually do the work — not because anyone stopped caring, but because nothing in the system was built to protect it. The gap between what leadership decides and what happens on the ground isn't a training problem. It's a design problem.
We believe the fix isn't another workshop, course, or offsite that fades in weeks. Lasting impact — real human flourishing for the people on the frontline, not just cleaner dashboards for leadership — comes from designing for durability, not chasing a single win.
That's what Kyper is: a system that closes the knowing-doing gap and keeps it closed. Shift puts daily micro-actions in the flow of work. Studio builds them. Dashboard measures behavior change live against the KPIs that matter. Proof over promises — measured in 90 days, not after the kickoff energy fades.
We started 1st90 because we'd watched too many good strategies die in the last mile. We built the structure to make sure they don't.
Behavior change is a science. We've made it a system.
Grounded in 15+ years of behavioral science and enterprise transformation — built for the flow of work, not the classroom.
The Habit Loop
As anyone who has tried to stick to a New Year's resolution knows, it's hard to build new habits and make them stick. The behavioral science behind habit building is clear — and it's why we designed the 1st90 experience around the Habit Loop.
Break down complexity into action.
Frontline workers receive bite-sized, role-specific content designed around one core behavior at a time. Information is introduced in context — never as abstract theory.
Every lesson triggers an on-the-job micro-action: a specific behavior to practice within the next 24 hours. Application is required, not optional.
Repeated cues, routines, and rewards wire the behavior into daily practice. Over 90 days, actions become automatic — measurable, sustainable habits.
Where learning science meets business outcomes.
Ebbinghaus showed that without reinforcement, people forget up to 70% of new information within 24 hours. 1st90's reinforcement engine counteracts the Forgetting Curve through spaced repetition and daily micro-actions — ensuring teams retain and apply what matters long after training ends.
Our Proven Process — 5 Simple Steps
- 1Set your goal
Define the specific behavior change outcome you want to achieve across your team or organization.
- 2Generate your path
1st90 maps a personalized 90-day behavior change journey tailored to your role, audience, and business context.
- 3Refine with AI
Our AI layer adapts content difficulty, pacing, and reinforcement cadence based on real-time engagement signals.
- 4Add your content
Layer in your proprietary materials, SOPs, or brand voice to make every lesson feel native to your organization.
- 5Preview and launch
Review the full journey, make final adjustments, and deploy to your frontline teams in minutes — not months.
Measurement and Impact — Maximize ROI through Data and Analytics.
1st90's real-time behavioral analytics surface exactly where adoption is accelerating — and where it's stalling. Leaders get live dashboards tracking behavioral KPIs, engagement rates, and performance lift, so every decision is backed by data, not gut feel.
From insight to action.
1st90 was built on a simple insight: organizations invest millions in strategy and almost nothing in the behavioral layer that makes strategy stick. We exist to change that.
Founded by former Chief Learning Officers, senior consultants, and enterprise technologists who've led large-scale change at the world's biggest companies — we built 1st90 to close the knowing–doing gap using micro-actions, behavioral science, and real-time measurement.
Today, we partner with consulting firms and Fortune 1000 clients to deliver measurable, lasting transformation — where strategy becomes daily action at the frontline.
Every strategy lives or dies at the point where your employees meet your customers. That's where we focus.
If you can't see it in the data, it didn't happen. We tie every program to observable behavior outcomes.
Deploying tools is not transformation. The gap between access and adoption is where we operate.
Our Journey
Founded by enterprise transformation veterans with a vision to bridge the gap between training and behavior change.
First partnerships with Nike and Gap Inc., reaching 10,000+ managers with behavior change programs.
Brandon Hall Silver Award for Mobile Learning Technology. Scaled to serve 50+ Fortune 500 companies.
Brandon Hall Gold Award for Leadership Development for Women (ElevateHER with Reprise).
Launched Comet — the AI-powered post-event platform featuring Foozi. Won Palo Alto Networks Supplier of Excellence.
Comet adoption accelerates. Platform serves as the execution layer for the world's most ambitious transformation programs.
Kyper Studio launches - 1st90's first AI-Native design platform to build behavior shift paths in weeks, not months.
Leadership
Meet the Team
The values that drive every program we build.
Behavioral Science First
Every design decision we make is grounded in decades of research on how humans actually change behavior. We don't guess — we apply what the science says works.
Frontline First
We build for the worker on the floor, the agent on the phone, and the nurse on the ward — not the executive in the boardroom. If it doesn't work for them, it doesn't work.
Measurement Over Opinions
We believe transformation is only real when it shows up in the data. Every program we run produces measurable outcomes tied to business metrics — not survey scores.
Speed to Execution
Strategy has a shelf life. We move fast — from Define session to deployed program in weeks, not quarters — because the window for change is shorter than most organizations realize.
Ready to execute strategy at the frontline?
See how 1st90 turns strategy into measurable behavior change — for the workers who actually move your business.