Most transformations break down between the boardroom and the front line. We built 1st90 to close that gap, one behavior at a time.
Help organizations prove their transformation worked, at every level.
Every design decision starts from the research on how people actually change what they do.
We build for the worker on the floor, the agent on the phone, and the nurse on the ward. If it does not work for them, it does not work.
Every program produces before and after behavior data tied to business metrics, not survey scores.
From Define session to deployed program in weeks, because the window for change closes faster than most organizations expect.
We start in the room with your leaders to name the behaviors that matter and set a baseline.
Your content, models, and language become daily Kyper paths, so nothing we ask people to practice is new to them.
A dedicated Customer Success lead from launch through results, plus Slack Connect for partners.
Before and after behavior data your executives can act on, not completion rates that say nothing about what changed.
Most transformations do not fail at the strategy. They fail on a Tuesday, when the plan meets the work and nobody behaves any differently. Change management, culture work, AI adoption, the operating model, all of it is only as real as the behaviors that show up on the frontline every day. Behavior change is not a program you add at the end. It is the precondition for any of it to hold.
Paul and Mike met at BTS, where Paul spent more than a decade leading strategy execution for Fortune 500 leadership teams and Mike built the business simulations those teams learned on. Mike went on to run Lyft in Baltimore and Greater Maryland.
Both kept running into the same problem. Leaders committed to new behaviors in the room, then the commitment eroded as soon as everyone went back to work, not because anyone stopped caring but because nothing in the system protected it.
In 2018 they started 1st90 to close that distance. Instead of another workshop, they built a system that puts one specific behavior in front of one specific person every day, then measures whether it happened. That system became Kyper. Today it runs in more than 50 enterprises, from 500 person programs to a continuous program with 14,000 employees.
Every strategy lives or dies where your employees meet your customers. That is where we put the work.
If it does not show up in the data, it did not happen. Every program reports observable behavior.
Access is not adoption. The distance between the two is the only place Kyper operates.
United by one belief: behavior change must be measurable.
Paul leads 1st90 and spent more than 10 years at BTS as Managing Director of West Coast operations, running strategy execution for Fortune 500 clients including Nike, Walmart, and Google. He has facilitated training for more than 20,000 executives and managers.
LinkedInMike leads product and technology at 1st90, including the Kyper platform. He began at BTS building business simulations for company leaders, then ran Lyft in Baltimore and Greater Maryland. He holds a B.A. in Economics from Dartmouth.
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Richard leads growth strategy at 1st90. He founded and led the Real Learning Company, co-authored The Mind of the Customer, and has spent decades designing learning systems and facilitating executive sessions.
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Susan serves as CXO at 1st90. She was SVP and Chief Talent Management Officer at Gap Inc. and Chief Learning Officer at Deloitte University, with senior talent roles at Yahoo! and Hewlett-Packard.
Jerry leads operations at 1st90. He is the founder and former CEO of Acrometis, and the co-founder and former COO of MedRisk. An engineer by training, he has spent decades building and scaling operations.
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Ash leads technology at 1st90 as CTO. He is co-founder and CEO of Aventior, started in 2017 to lead digital transformation for enterprise clients, after transformation work at Deloitte and engineering roles at Infosys.
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Brett leads customer experience and success at 1st90, partnering with clients from launch through measurable results. He is the day-to-day partner for program teams across every deployment.
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Drew leads partnerships and go-to-market at 1st90. He brings more than 12 years in the Bay Area startup ecosystem, including founding GTM roles at Partnered (Y Combinator W21, acquired by Crossbeam) and CarForce, plus enterprise sales at Yelp.
Senior operators and firm leaders who advise our clients and our product.
Vic is a strategic advisor to 1st90. He is a Certified Professional Co-Active Coach (CPCC) with The Manager Lab, focused on developing effective people managers, and studied at Pepperdine University.
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Alec is a strategic advisor to 1st90 across APAC. He is founder and CEO of Kepos Consulting, which builds lasting working habits through experiential learning, and was previously Vice President at BTS Asia.
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Christianne is a strategic advisor to 1st90. She is CEO, Americas at Equiida, a boutique leadership advisory and search firm, and a former Partner at Heidrick & Struggles with more than a decade in executive search.
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Jonathan is a strategic advisor to 1st90. He is Group CEO, Managing Partner, and founder of Equiida, advising global companies on board effectiveness, leadership coaching, search, and succession. He studied at Harvard University.
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Conversations with the operators and leaders who change how work actually gets done.
ListenShort reads on execution, adoption, and the daily habits that move a transformation.
Read the blogThe data behind daily activation, behavior change, and what separates the programs that hold.
See the researchStudio authors the behaviors, Shift reinforces them daily, Dashboard proves the change.
Tell us what your transformation depends on. We will show you how we would measure it, and tell you plainly if we are not the right fit.