Partner Playbook
When to Bring In 1st90
| Trigger Phrase | What It Signals | Intro Line |
|---|---|---|
| "We just don't know if the training stuck." | No proof layer on existing programs | That's exactly the gap 1st90 closes — want me to bring them in? |
| "Our AI rollout is stalling." | AI deployed, not activated | 1st90 runs AI Activation Sprints for exactly this — 88% daily activation in weeks. |
| "Leadership wants to see ROI on this program." | No organizational behavior data | 1st90 gives you before/after behavior data your leadership can actually use. |
| "We have a transformation mandate but no way to track it." | Named mandate, missing measurement | This is the core 1st90 use case — let's bring them into the conversation. |
| "Our managers got trained, but nothing changed on the floor." | Frontline reinforcement gap | 1st90 extends training into daily frontline behavior — worth a look. |
How to Introduce 1st90
"There's a platform we've been working with called 1st90 that helps prove behavior change is actually happening after a transformation launches — not just that people attended sessions. Would it be useful to see how it works?"
"Given what you've described, I think you have exactly the gap 1st90 was built for — a named transformation mandate with no way to prove the behaviors are changing. I'd like to bring them into a conversation so you can see the data model directly."
"I'd like to set up a short three-way call with our team and 1st90. They can walk through how organizations like [similar company] proved behavior change in weeks, and you can decide if it's a fit from there. No obligation — just useful context."
Revenue Model
- —50/50 revenue share on ARR
- —1st90 owns product, platform, delivery
- —Partner retains client relationship
- —No delivery burden, no headcount required
Partner FAQ
Common Engagement Patterns
1st90 extends an existing training or transformation program into daily frontline behavior after the initial rollout.
1st90 runs alongside a live transformation initiative, giving leadership real-time visibility into adoption as it happens.
1st90 connects executive-level mandate to frontline execution, closing the visibility gap between the two.
1st90 starts with a single function or cohort to prove the model, then expands enterprise-wide.
Client Fit Scorecard
Use the same 5-signal ICP checklist from the Sales team — framed for your client conversations: named transformation mandate, multi-layer frontline workforce, enterprise scale (500+ employees / 100+ in cohort), named executive sponsor, and a pre-existing behavior model.
All Partner FAQ
Most engagements go live in weeks, not months. A typical sprint runs 4–6 weeks from kickoff to first behavior data.
No — 1st90 reinforces and measures existing programs. It's a layer on top, not a replacement for your curriculum.
A named transformation mandate, an executive sponsor, and at least 100 people in the cohort. We can help define target behaviors if they aren't defined yet.
Enterprise licensing based on cohort size and program scope. Partner firms receive a 50/50 revenue share on ARR.
1st90 isn't an LMS and doesn't compete with one — it sits on top of any existing systems to measure and reinforce behavior, not host content.