ICP Scorecard

0/5 — Deprioritize — missing core criteria

Prospect Company

Primary Contact Name

Contact Title

Deal Stage

Partner Firm Involved

ICP Signals

Named transformation mandate

Does the org have a specific, active initiative (AI adoption, operating model, culture change, leadership development)?

Multi-layer frontline workforce

Does change need to reach exec → manager → frontline?

Enterprise scale

500+ employees, 100+ people in scope for this cohort?

Executive sponsor

Is a named C-suite or senior leader on record making this non-optional?

Pre-existing behavior model

Does the org already know which behaviors they want to change?

Hard Disqualifiers

Wants a content library, not behavior changeNo named transformation mandateCohort under 100 peopleNo executive sponsor or participation is voluntaryVery early-stage org with no operating rhythm

Deal Notes