1st90

Email Templates

Day 1 · Cold intro
The behavior question boards are starting to ask
Most transformation programs can't answer this one question...
Hi [FIRST NAME],

Most transformation programs at companies like [COMPANY] can prove people attended. Almost none can prove behavior changed.

We work with CHROs who are being asked, for the first time, to show organizational before/after data on the specific behaviors their transformation depends on — not completion rates.

Worth a 15-minute conversation on how you're currently proving this?

[YOUR NAME]
Recommended send time: Tuesday, 8:00 AM recipient local time
Day 4 · Value-add
How a Fortune 10 energy company proved behavior change
10,000+ leaders. 88% daily activation. Here's the data model.
Hi [FIRST NAME],

Following up with something concrete: a Fortune 10 energy company used our platform across 10,000+ leaders in 20+ countries and saw 88% daily activation with +25–36% shifts on named behaviors, in 45 days.

Happy to walk through how [COMPANY] could measure the same for [SPECIFIC PAIN POINT].

[YOUR NAME]
Recommended send time: Thursday, 9:30 AM recipient local time
Day 9 · Social proof
What other CHROs are asking us right now
"My budget is the first to get cut because I can't show ROI."
Hi [FIRST NAME],

A lot of CHROs tell us the same thing: "My budget is the first to get cut because I can't show ROI."

That's the exact gap we close — organizational proof, not skills scores or coaching outcomes. Curious whether that's a live issue for [COMPANY] this year.

[YOUR NAME]
Recommended send time: Tuesday, 8:00 AM recipient local time
Day 16 · ROI framing
The cost of an unproven transformation
What happens when the board asks for evidence next quarter?
Hi [FIRST NAME],

If [COMPANY]'s transformation can't produce organizational behavior data by the next board review, the program — and the budget behind it — becomes the easiest line item to cut.

We help you get ahead of that conversation with real data, in weeks, not a year from now.

Open to a working session?

[YOUR NAME]
Recommended send time: Wednesday, 10:00 AM recipient local time
Day 23 · Breakup
Should I close the loop on this?
No hard feelings — just checking before I stop reaching out.
Hi [FIRST NAME],

I'll take the hint that now isn't the right time. I'll close the loop on my end.

If proving behavior change on [SPECIFIC PAIN POINT] becomes a priority later this year, I'm happy to pick this back up.

All the best,
[YOUR NAME]
Recommended send time: Friday, 11:00 AM recipient local time

Partner Introduction Email

Introducing 1st90 — [PARTNER FIRM] × [COMPANY]
A quick warm intro to the team helping close the behavior change gap.
Hi [FIRST NAME],

Wanted to make a quick introduction. [PARTNER FIRM] has been working with 1st90, a behavioral execution platform that helps organizations prove — not just declare — that transformation behaviors actually changed.

Given what [COMPANY] is working through with [SPECIFIC PAIN POINT], I think it's worth a conversation. Looping in [YOUR NAME] from 1st90 here — over to you two to find time.

Best,
[PARTNER CONTACT]
Recommended send time: Any weekday, morning recipient local time
1st90 Sales Hub · Internal Use Only · Not for Distribution