Top 10 Discovery Questions

This is the proof question. Most transformation programs don't have a clear answer. The gap between “we ran a program” and “we can prove behavior changed” is exactly what 1st90 fills.

The single most common failure point in transformation programs is the 30-day fade. This question surfaces the post-program gap without you having to pitch it.

This surfaces workforce structure (Dimension 2 of the scorecard). If the answer includes frontline or multi-layer, 1st90's value proposition is strong.

This tells you whether there's hard accountability for proof (Dimension 4). If a C-suite leader has a stake in the outcome, the measurement story becomes highly relevant.

Past program failures are the most powerful context you can have. If they've tried and it faded, they already feel the pain. You're offering a solution to a problem they've lived.

This directly surfaces the measurement gap. Most clients haven't thought about this carefully. The question itself creates awareness of the gap before you pitch anything.

This surfaces urgency and also tells you whether there's enough runway to deploy 1st90 meaningfully. It also reveals how serious the mandate is — real initiatives have real deadlines.

This is the awareness-to-execution gap question. Most leaders know the answer is “they'd be inconsistent” or “they wouldn't know.” That gap is the 1st90 opportunity.

This tells you how to position the no-new-tool story. Kyper Shift is browser-based and meets people where they are. If they're worried about tool fatigue, this question lets you address it proactively.

This is a classic discovery close but it's especially important here. CTO buy-in (for IT and SSO), CHRO buy-in, and budget owner alignment all need to happen. Knowing who's in the room helps you sequence the introduction.