The behavior change engine for great organizations.
Microlearning. Habit building. AI coaching.
Behavior change for business results
Great strategies and initiatives underperform when adoption lags. The inspiration fizzles when you leave the classroom. The SOPs for your new operating model are perfect, except no one’s using them. Half of your organization is resisting change, you just don’t know which half.
We built 1st90 on behavioral science principles to close the gap between knowledge and action.
How it works.
Results in months, not years.
Step 1: Define your goals
Clarify the outcomes that matter most to your business and people.
Step 2: Identify your high-leverage audiences
Pinpoint the groups where better habits and performance will create the biggest impact.
Step 3: Build your paths 10x faster with AI
Design short, focused learning and action journeys aligned to real work.
Step 4: Engage your audiences
Activate participation with daily nudges, challenges, on-the-job application, and AI execution coaching.
Step 5: Measure performance & impact
Track engagement, behavior change, and performance—in real time.
The platformThe anatomy of a behavior change path
Storytelling
Multi-media
Actions
Habit tracking
AI coaching
Social learning
Micro simulations
Reflective journaling
Gamification
Scientifically provenWe accelerate change by building critical habits
Individuals in all roles constantly navigate through change, requiring new skills and behaviors. We accelerate change by building the critical habits to be successful.
1st90 took my attention, because of the style of the program, the elements attached, the progress being tracked, and last but not least actionable activities in real life.
John Stamford
Pre-Sales Manager
Our Results
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L'Oreal
Foundational Paths
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SAP
Performance Paths
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NIKE
Custom Path
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Reprise Digital
Thought Leadership Path
Imagine doing what you learned today