SELLING WITH NOBLE PURPOSE
ACTIVATE A TEAM OF PURPOSE-DRIVEN SELLERS
Imagine two sales teams. On the first team, the leader says, our purpose is to make money, your job is to hit your quota. Meanwhile, down the road, the other sales team hears a different message. Their leadership team says, our noble purpose is to make a difference to customers. Your job is to help customers solve problems and achieve big goals.
The first team focuses internally, they talk about how they can make more money off customers. The noble purpose sellers are different. Their north star is to create value for customers. They become more innovative, more strategic, and their customers can see the difference.
Ask yourself, which team would you rather work for? The transactional team, or a team focused on purpose? Now the bigger question, if you’re a customer, which sales team would you rather have calling on you? The team whose purpose is to close you? Or the team whose Noble Purpose is to help you?
Of course the noble purpose team. The psychological calibration making a difference seeps out in a million ways.
THE SELLING WITH NOBLE PURPOSE LEARNING JOURNEY
We are experiencing a reset like never before. Business norms are being challenged, sales teams are being called upon to innovate, reinventing what they sell and how they sell on a daily basis. A growing chorus of customers are asking: Is your sales team here to help me? Or are you just trying to close me?
The organizations who put a Noble Purpose at the core of their business, and bring that purpose to life with their sales teams, are the organizations who will win the market.
Imagine a world where…
- Sales teams rise above the transaction and become passionate about creating value for clients
- Sales managers see themselves as belief builders for their team and know how to leverage shared belief as a competitive advantage
- Organizations are courageous in the face of fear, selling and innovating in new ways, knowing their customers are counting on them
Advantage Performance Group and 1st90 have joined forces with Lisa McLeod, the author of Selling with Noble Purpose. We’ve created a learning journey that brings Selling with Noble Purpose to life in the hearts, minds, and actions of a sales team.
NEW YORK CITY